The 2nd annual PU conference organised by the Associazione Nazionale Poliuretano Espanso rigido was the perfect opportunity for Mr. Palmersheim to present ISOPA's mission and activities. Not only did he introduce ISOPA to all participants but also highlighted how much the industry can help address critical global challenges: energy efficiency, product stewardship, competitiveness, food wastage and climate change. The sky is the limit!